FNB is looking for a strategic Customer Value Proposition Manager to join its Johannesburg-based Retail segment team. This role is pivotal in shaping how the bank connects with specific customer sub-segments, ensuring that the offerings provided not only meet the immediate needs of clients but also drive long-term profitability and engagement for the institution.

About the role

The successful candidate will be responsible for the end-to-end lifecycle of value propositions, moving from initial concept and design to implementation, monitoring, and optimisation. It is a high-level strategic position that requires a blend of creative problem-solving and rigorous commercial analysis. You will be expected to act as a bridge between the customer’s needs and the bank’s internal capabilities, working closely with various departments to ensure that every product or service launched is both viable and competitive.

The role focuses heavily on data-driven decision-making. You will be expected to interpret complex market trends and competitor movements to uncover new growth areas, ensuring that FNB maintains its edge in the local retail banking sector.

What you’ll do

Your daily responsibilities will revolve around both the high-level strategy and the tactical execution of retail banking solutions. Key duties include:

• Developing and refining value proposition strategies tailored to specific customer niches or sub-segments.
• Leading initiatives that focus on customer acquisition, activation, and retention to ensure sustainable revenue growth.
• Managing the entire proposition lifecycle, ensuring that products are delivered efficiently and perform according to business cases.
• Collaborating across internal silos—including Product, Digital, Analytics, Marketing, Risk, and Sales—to deliver seamless customer experiences.
• Monitoring and reporting on key performance indicators (KPIs), budgets, and return on investment (ROI).
• Forging and maintaining strategic partnerships that enhance the value provided to the targeted customer segments.

What they’re looking for

To be considered for this role, you should have a solid foundation in the commercial or financial services sectors. The bank is looking for a professional who can demonstrate both the academic background and the hands-on experience required to manage complex propositions in a fast-paced environment.

• **Qualifications:** A Bachelor’s Degree in a field such as Commerce, Business Management, Marketing, or Economics is required; an Honours degree is considered a distinct advantage.
• **Experience:** You will need 6 to 8 years of relevant experience in areas such as Product Management, Proposition Management, Digital Banking, or Insurance. Experience within the retail banking sector is highly preferred.
• **Competencies:** You should possess strong commercial acumen and the ability to influence stakeholders at various levels. Proficiency in financial management and an analytical approach to customer insights are essential.

In the South African banking landscape, roles of this nature are highly sought after, typically falling within the middle-to-senior management band. Compensation packages for a Customer Value Proposition Manager at a major bank like FNB often include a competitive base salary supplemented by performance-based bonuses and comprehensive corporate benefits. This position offers a clear trajectory for professionals looking to transition into senior product leadership or strategic business management roles, as it requires exposure to virtually every aspect of the retail banking value chain. Candidates should ensure their applications are submitted well ahead of the deadline, as the bank strictly enforces its hiring timeline and operates in accordance with its Employment Equity plan.

Minimum Requirements

Qualifications

• Bachelor's Degree in Commerce, Business Management, Marketing, Economics, or related field
• Honours Degree advantageous.

Experience

• 6 to 8 years' experience in Product Management, Proposition Management, Customer Strategy, Digital Banking, Marketing, Retail Banking or Insurance
• Experience managing entry or mass-market propositions preferred
• Understanding of the retail segment customer preferred

Competencies

• Strategic Thinking
• Commercial Acumen
• Customer Focus
• Insight & Analytics
• Proposition Management
• Product Innovation
• Revenue Growth
• Financial Management
• Influencing

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Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.