Junior Performance Media Manager (all genders) | Vollzeit | remote in Deutschland | ab sofort

Do you have a knack for understanding how digital advertising truly drives results? Are you someone who thinks in terms of target audiences, campaign structures, learning, and continuous improvement? If you're eager to grow your skills in performance media, where both paid social and Google Ads are critical components, then Myrga Media Lab might be the place for you. They are seeking a Junior Performance Media Manager to join their team and contribute to their specialized performance marketing efforts.

About the Role

This is a hands-on position focused on the practical execution and optimisation of digital advertising campaigns. While you’ll be deeply involved in the day-to-day management of these campaigns, it won’t be a purely operational role in isolation. You’ll have the opportunity to work on campaigns, analyse their performance, and implement optimisations, all while gaining a comprehensive understanding of how effective media strategies are built across various channels. Myrga Media Lab, a modern company dedicated to performance media, offers a dynamic work environment brimming with opportunities for professional development.

The role requires you to actively support various stages of campaign management. This includes assisting with the planning, setup, management, and ongoing optimisation of performance campaigns. A key aspect of your work will involve cross-channel efforts, with a particular emphasis on Paid Social (platforms like Meta) and Google Ads. You won't be approaching campaigns in a vacuum; instead, you'll be encouraged to think holistically, considering the overall objective, the target audience, the customer journey (funnel), and the ultimate impact of the advertising efforts.

Your responsibilities will encompass a broad range of performance media activities, all designed to enhance your understanding and capabilities. You will:

• Assist in the meticulous setup and deployment of performance marketing campaigns across various digital platforms.
• Contribute to the ongoing management and optimisation of these campaigns, ensuring they meet performance objectives.
• Work with a dual focus on Paid Social channels and Google Ads, understanding the intricacies of each.
• Analyse campaign performance data, identifying key insights, trends, and actionable learnings to inform future strategies.
• Help in the preparation and presentation of performance reports, translating complex data into clear, understandable insights for stakeholders.
• Collaborate closely with other internal teams, including strategy, creative, and other specialist disciplines, to ensure integrated campaign execution.
• Actively participate in testing new approaches, optimising existing strategies, and exploring innovative ways to improve campaign effectiveness.
• Support the intelligent allocation of budgets and the refinement of target audience definitions, creative assets, and campaign structures.

What They're Looking For

Myrga Media Lab is seeking candidates who demonstrate a foundational understanding of performance marketing principles and a strong desire to learn and grow. Ideal candidates will have:

• Initial practical experience in performance marketing. This could stem from previous roles in an agency, in-house marketing teams, internships, student work placements, or even personal projects.
• Familiarity with Paid Social advertising platforms and Google Ads.
• A basic understanding of essential tools such as Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Looker Studio.
• A grasp of tracking mechanisms, UTM parameters, and conversion setup methodologies.
• An interest in a full-funnel approach to marketing, moving beyond simple last-click attribution to understanding the broader impact of campaigns.
• A solid comprehension of numerical data, key performance drivers, and optimisation logic.
• A structured and reliable approach to work, demonstrating attention to detail and consistency.
• A proactive attitude and a willingness to take on responsibility, coupled with a strong drive for rapid professional and technical development.
• Excellent proficiency in German and a good command of English are essential for communication and understanding of marketing materials and platforms.

For those in South Africa, a role like this as a junior performance media manager typically involves a starting salary that can vary widely based on the company's size and location (or remote work policies), but often falls within the R15,000 to R25,000 per month range, with significant potential for growth. Common employers include digital marketing agencies, e-commerce businesses, and tech companies. The career path often leads to more senior media management roles, specialising in specific channels or taking on broader digital marketing strategy responsibilities.

• erste praktische Erfahrung im Performance-Marketing - in einer Agentur, im Unternehmen, durch Praktika, Werkstudierendenjobs oder eigene Projekte
• erste Erfahrung mit Paid Social und Google Ads
• ein Grundverständnis für Meta Ads Manager, Google Ads, GA4 und Looker Studio
• Verständnis von Tracking, UTM-Logiken und Conversion-Setups
• Interesse an Full-Funnel-Denken - also nicht nur Last Click, sondern echter Wirkung
• ein gutes Verständnis für Zahlen, Performance-Treiber und Optimierungslogiken
• strukturierte, verlässliche Arbeitsweise
• Lust, Verantwortung zu übernehmen und dich fachlich schnell weiterzuentwickeln
• sehr gutes Deutsch und gutes Englisch