Creative Strategist (m/w/d) - 100% remote % freelance - 35h+/Woche & t

This is an exciting opportunity for a talented Creative Strategist to join a rapidly expanding Direct Response (DR) brand focused on women's health. The company is experiencing significant growth, primarily through Meta Ads and a highly optimised, DR-driven sales funnel. The brand specialises in high-quality supplements for women navigating menopause, and is currently scaling at an impressive rate within Germany, with ambitious plans for expansion into the US market. This role is 100% remote, offered on a freelance basis with a commitment of 35+ hours per week.

About the role

The core of this position revolves around developing compelling and effective creative assets for Meta advertising campaigns. You will be instrumental in crafting the narrative and visual direction that drives customer acquisition and sales. This involves generating a high volume of content weekly, ensuring it aligns with the brand's DR strategy and resonates with the target audience. A key responsibility will be to analyse the performance of these creatives, identify winning concepts, and iterate on them to maximise impact. You'll also be involved in understanding and optimising the entire customer journey, from initial ad exposure through to checkout and beyond, ensuring message consistency across all touchpoints.

Your day-to-day responsibilities will include:

• Developing hooks, scripts, video sales letters (VSLs), advertorials, and product detail pages (PDPs) specifically for Meta Ads, initially targeting the DACH region and later expanding to the US market.
• Producing a high output of ad scripts, aiming for 15-25+ per week while maintaining exceptional quality.
• Identifying and iterating on successful creative concepts based on live ad performance data.
• Conducting weekly research into creative trends and best practices in both DACH and US markets to inform upcoming concepts.
• Utilising performance data from tools like Rule1, Triple Whale, and Meta Ads Manager to inform creative direction and strategy.
• Performing ad fatigue analysis to know when to kill underperforming creatives and scale those that are successful.
• Collaborating directly with the Head of Growth to translate learnings into actionable improvements for future creative development.
• Briefing and conducting quality reviews for a team of editors, ensuring they have sufficient high-quality briefs to perform effectively.
• Managing the iteration cycle for creative assets, from the initial brief through to final launch readiness.
• Leveraging AI tools for research, hook ideation, and copy iteration, while bringing your own strategic depth to the process.
• Understanding the full funnel, including ads, quizzes, offer pages, checkout, and email sequences, ensuring message match and consistency.
• Writing DR copy that is not only persuasive and sales-driven but also compliant with relevant advertising regulations (e.g., HCVO/LMIV).
• Contributing to the adaptation of the DR playbook for the US market launch, developing initial winning concepts for this new territory.

What they're looking for

To be successful in this role, you will need:

• Fluent German language proficiency (C1/C2 level).
• A strong understanding of direct-response marketing principles.
• A minimum of one year's experience in DR copywriting or performance creative for direct-to-consumer (DTC) e-commerce.
• Practical experience working with Meta Ads, with the ability to interpret ad performance metrics.
• A proven ability to work at speed and deliver a high output without compromising on quality.
• To be AI-native, with a particular proficiency in tools like Claude.
• Experience managing video editors, including the ability to write clear and actionable briefs.
• A self-starting, structured approach to work, requiring minimal micromanagement.
• An ownership mentality, proactively driving initiatives, iterating on strategies, and reporting on progress.
• A performance-oriented mindset, motivated by seeing your direct contribution to business results reflected in your compensation.

This freelance role offers the chance to be at the forefront of a dynamic and growing company in a burgeoning sector. In South Africa, freelance creative strategists with a strong performance marketing background can command competitive rates, often ranging from R30,000 to R60,000+ per month depending on experience, client, and the volume of work. The digital marketing and e-commerce industries are vibrant, offering numerous opportunities for growth, particularly for those skilled in DR and performance-driven creative.

• Fließendes Deutsch (C1/C2)
• Sehr gutes Direct-Response-Marketing-Verständnis
• Mindestens 1 Jahr Erfahrung mit DR-Copy oder Performance Creative in DTC E-Commerce
• Praktische Erfahrung mit Meta Ads — du kannst Ad-Performance lesen und interpretieren
• Speed + High Output — du kannst 15-25+ Scripts pro Woche produzieren ohne dass die Qualität leidet
• AI-nativ — vor allem Claude
• Video-Editor-Management-Erfahrung — du kannst Briefings schreiben die Editors sofort verstehen und umsetzen
• Selbstständig, strukturiert, kein Mikromanagement nötig
• Ownership-Mentalität — du treibst, du iterierst, du reportest proaktiv
• Performance-Mindset — du willst dass sich dein Einsatz direkt in deinem Payout zeigt, nicht nur in Stunden