Senior Sales Analyst (f/m/d)

The automotive marketplace AutoScout24 is looking for a seasoned Senior Sales Analyst to join its Global Sales Analytics team. This role is instrumental in guiding commercial strategy by leveraging data to inform key business decisions, identify avenues for growth, and ultimately drive revenue across various international markets. The successful candidate will operate as a strategic advisor to commercial leadership, contributing significantly to how AutoScout24 measures success, capitalises on emerging opportunities, and enhances its financial performance.

About the role

This position is centred on the development and ongoing enhancement of critical analytical tools that underpin the company's commercial reporting. You will be responsible for creating and maintaining robust data models, comprehensive reporting layers, and sophisticated analytical solutions. A significant aspect of the role involves ensuring the stability and scalability of the analytics infrastructure. This includes managing vital data pipelines, implementing rigorous validation frameworks, and building the foundational reporting systems that support crucial business insights and strategic planning. You will also collaborate closely with the Data Engineering team to refine the data architecture, boost automation, and expand the reporting capabilities.

Furthermore, you will be tasked with championing consistency in Key Performance Indicators (KPIs) and establishing standardised reporting practices across different markets. This involves not only reporting on current performance but also actively seeking out commercial opportunities and potential risks through in-depth analysis. The insights derived from your work will need to be translated into clear, actionable recommendations to guide strategic initiatives. These could encompass a range of projects, from supporting new market launches and overhauling pricing strategies to implementing significant changes within the Customer Relationship Management (CRM) system. An innovative approach, utilising AI-powered tools and modern analytics workflows to boost efficiency, automate processes, and maximise business impact, is highly encouraged.

The core responsibilities of a Senior Sales Analyst at AutoScout24 include:

• Taking ownership of and continuously refining business-critical revenue analytics products.
• Designing, constructing, and maintaining scalable data models, reporting layers, and analytical solutions.
• Ensuring the reliability and scalability of the analytics ecosystem through diligent management of data pipelines, validation frameworks, and reporting foundations.
• Collaborating with Data Engineering to enhance data architecture, automation efforts, and reporting scalability.
• Driving consistency in KPIs and reporting standards across various markets.
• Identifying commercial opportunities and potential risks through advanced analytical techniques.
• Translating complex analytical findings into practical, actionable recommendations for business stakeholders.
• Supporting strategic projects such as new market entries, pricing model transformations, and CRM enhancements.
• Leveraging AI-powered tools and modern analytics workflows to improve operational efficiency and business outcomes.

What they're looking for

To excel in this role, candidates should possess a strong foundation in data analysis and a proven track record in influencing business strategy. The ideal profile includes:

• A minimum of six years of experience in analytics, business intelligence, revenue operations, or a closely related field.
• Proficiency in SQL and Python is essential, with a demonstrated ability to integrate AI-powered tools to accelerate analytical processes, automation, and problem-solving.
• Hands-on experience with workflow orchestration and pipeline management tools, such as Airflow, is required.
• Demonstrated experience in designing and maintaining reliable data models, reporting layers, and analytical data products.
• Practical experience with Business Intelligence (BI) tools like QuickSight, Tableau, Power BI, or Looker.
• The ability to effectively communicate complex analytical insights in a clear and concise manner to business audiences, influencing decision-making processes.

In South Africa, roles like this, focusing on data-driven commercial strategy and advanced analytics, are typically found within larger e-commerce platforms, financial services, and technology companies. A Senior Sales Analyst can expect a competitive salary, often ranging from R40,000 to R70,000 per month depending on experience and the specific industry. Career progression often leads to management roles within analytics teams or transitions into broader commercial strategy or product management functions.

• 6+ years experience in Analytics, Business Intelligence, Revenue Operations or a similar field
• Strong SQL and Python skills, with the ability to leverage AI-powered tools to accelerate analysis, automation and problem solving
• Hands-on experience with workflow orchestration and pipeline management tools such as Airflow
• Experience designing and maintaining reliable data models, reporting layers and analytical data products
• Hands-on experience with BI tools such as QuickSight, Tableau, Power BI or Looker
• Ability to translate complex analytical findings into clear business recommendations and influence decision-making