Email & Lifecyle Analytics Lead

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

The Email & Lifecycle Analytics Lead is the technical lead for data integrity and performance intelligence for the email and lifecycle marketing organization. This role goes far beyond reporting. It is responsible for architecting the analytics foundation that powers our learner journeys across lead, applicant, and enrollment funnels. This individual will proactively identify opportunities, build dashboards before they are requested, and provide the data visibility and diagnostic rigor needed to elevate lifecycle performance.

• Architect and maintain the analytics infrastructure for the email and lifecycle organization including KPIs, dashboards, and visibility across the full funnel.
• Proactively identify trends, risks, and opportunities across lead, applicant, and enrollment journeys.
• Conduct deep-dive analysis and deliverability audits to identify performance drivers that strengthen nurture, enroll, and deadline performance.
• Detect anomalies early and provide rapid diagnostics.
• Inform lifecycle optimization through performance analysis and trend detection.
• Architect, build, and maintain advanced Tableau dashboards and reporting suites for the email/lifecycle team and senior leadership.
• Create new data views anticipating stakeholder needs and future business requirements.
• Translate raw data into intuitive, decision-ready insights that guide marketing, admissions, and product teams.
• Maintain standards for visualization quality, performance, and consistency across all reporting assets.
• Serve as the subject matter expert for SFMC Marketing Intelligence, data tables, and lifecycle data workflows.
• Influence how lifecycle data is captured, joined, and modeled.
• Partner with Engineering, CRM, and Martech teams on Snowflake, Data Cloud, and upstream data pipelines.
• Recommend the right data sources for the right insights.
• Partner with Email Marketing Managers and Specialists to evaluate A/B tests, nurture sequencing changes, and data-driven experiments.
• Quantify the impact of content, cadence, and channel changes on engagement and conversions.
• Train the Email and Lifecycle teams to interpret data, diagnose trends, and use dashboards effectively.

• 3–5+ years of experience in marketing analytics with a strong focus on email and lifecycle performance data.
• Deep expertise in Tableau, including the ability to design executive level dashboards from scratch.
• Strong SQL experience, with the ability to write queries and validate data structures.
• Experience with Salesforce Marketing Cloud, especially Marketing Intelligence and DE architecture.
• Demonstrated knowledge of the email and learner lifecycle, including lead nurture, applicant nurture, and enrollment deadlines.
• Proven track record of proactive insight generation.
• Strong storytelling skills and the ability to frame insights into clear strategic recommendations.
• Experience with Snowflake, Data Cloud, Segment, or other enterprise data platforms.
• Familiarity with CRM data models (Salesforce preferred).
• Understanding of deliverability and segmentation logic.
• Experience working in education, enrollment management, or high-volume lifecycle marketing environments.