Senior Analyst Revenue Strategy & Analytics

This is an exciting opportunity within the flourishing ed-tech sector, offering a chance to shape the strategic direction of online learning at scale. GetSmarter, part of the global 2U family, is seeking a seasoned Senior Analyst based in Cape Town. The company's mission is to make learning limitless, and this role is instrumental in achieving that goal by optimising the journey prospective students take from initial interest to enrolment. If you're a data enthusiast with a knack for translating complex information into actionable strategies, this position could be your next career move.

About the Role

The Senior Analyst, Revenue Strategy & Analytics, will be a pivotal figure responsible for providing critical analytical insights and reporting. This role is the recognised subject matter expert for "funnel conversions" – the entire process a potential learner goes through. You'll be deeply involved in developing and supporting strategies designed to enhance conversion rates across various stages of this journey. This is a hands-on, quantitative role that requires a strong analytical mindset, a data-driven approach, and the ability to engage effectively with a range of stakeholders across different departments. While the primary focus is on marketing analytics, the insights generated will have a broader impact, contributing to the overall business outcomes and the growth of GetSmarter's educational programmes.

Your day-to-day responsibilities will be varied and impactful, centred around leveraging data to drive strategic decisions. A key part of your role will involve proactively identifying and solving challenges within key programmes and academic verticals. You'll need to combine a deep understanding of audience segmentation, funnel optimisation techniques, and user behaviour patterns to foster growth.

Key duties include:

• **Data Interpretation and Narrative Building:** You will interpret existing Key Performance Indicators (KPIs), contextualise data points within the broader business landscape, and synthesise diverse datasets into coherent, compelling narratives that inform strategic direction.
• **Marketing Support:** Provide crucial funnel insights to the marketing analytics team to support informed decisions regarding marketing spend and campaign effectiveness. You will also be responsible for creating new KPIs as needed to better measure marketing performance.
• **Experimentation and Testing:** Actively identify opportunities for and execute A/B tests and other experiments. Each test should be framed with clear hypotheses and a defined learning agenda to ensure valuable insights are gained.
• **Reporting and Visualisation:** Develop and maintain customised reports, intuitive visualisations, and insightful dashboards that clearly communicate key data trends and analytical findings.
• **Stakeholder Engagement:** Effectively communicate your analyses, reports, and recommendations to key stakeholders, building trust and fostering strong working relationships based on the reliability of your deliverables.
• **Team Support:** Assist management with the initial training and onboarding of new analysts, sharing your expertise and best practices.

What They're Looking For

To excel in this role, you'll need a solid foundation in analytics and a proven track record of using data to solve business problems. A Bachelor's degree, particularly in a business, economics, or mathematics-related field, is advantageous.

Essential qualifications and experience include:

• **Experience:** Between 4 to 7 years of experience in an analytics-focused role or a relevant business environment where you've demonstrably used data for problem-solving.
• **Technical Skills:** Proficiency in Microsoft Excel is a must. You should also have some prior exposure to SQL or other database query languages. Familiarity with media engines and web analytics tools (such as Google Analytics) would be a significant plus.
• **Analytical Acumen:** Strong problem-solving capabilities are crucial, requiring a blend of analytical rigour and creative thinking to uncover insights and develop solutions.
• **Work Ethic:** A proactive mindset and a strong work ethic are essential, as you'll be expected to take initiative and drive projects forward.
• **Organisational Skills:** The ability to manage multiple tasks simultaneously, maintain organisation, and effectively prioritise your workload on an ongoing basis is critical for success in this dynamic environment.

In South Africa, a Senior Analyst role in the tech or digital marketing space often commands a competitive salary, reflecting the demand for specialised analytical skills. Employers can range from dedicated tech companies and ed-tech providers like GetSmarter to larger corporations with significant digital operations. The career path for a strong analyst typically involves progression to more senior analytical roles, or potentially into management positions within analytics, strategy, or marketing teams.

• Bachelor’s degree (from a business, economics, or math related field is a plus).
• 4-7 years of experience in analytics, or relevant business using data to solve problems.
• Working knowledge of Excel, and some previous exposure to SQL or other databases.
• Experience with media engines and web analytics tools preferred.
• Adequate problem-solving ability balancing creativity with analytical skills.
• Strong work ethic and proactive thinking.
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis.