Senior E-Commerce Marketer (Meta, Google, Funnels, KI) | Remote

About the Role

Berend Heins GmbH, a dynamic E-commerce consultancy established in 2022, is embarking on an exciting new venture: moving beyond pure consulting to offer comprehensive operational execution for select clients. Having successfully guided over 500 brands and managed advertising budgets exceeding R40 million, the company is now building a "done-for-you" service powered by artificial intelligence and streamlined processes. To spearhead this initiative, they are seeking a seasoned Senior E-commerce Marketer to own the operational implementation, developing and embedding best practices into the company's core operating system. This role is not about managing individual client accounts in isolation; it's about architecting and building the very foundation of the firm's future operational success, translating years of consulting expertise into scalable, AI-driven workflows.

This pivotal position demands a blend of strategic oversight and hands-on execution, with a significant focus on leveraging AI to optimise performance. Your core responsibilities will encompass the full spectrum of digital marketing, ensuring profitable growth for the company's clients.

Key duties include:

• **Paid Media Management:** Strategise, manage, and scale Meta and Google Ads campaigns. This involves developing creative briefs for video content, overseeing the generation of static ad assets, and meticulously analysing performance reports to drive continuous improvement and expansion.
• **Email Marketing:** Establish and execute effective email marketing strategies, particularly within platforms like Klaviyo or similar advanced tools, to nurture leads and drive customer retention.
• **Website and Landing Page Optimisation:** Coordinate and implement improvements across e-commerce shop platforms and dedicated landing pages, focusing on conversion rate optimisation (CRO) principles.
• **AI-Driven Automation:** Proactively identify and automate repetitive client tasks using AI tools, thereby increasing efficiency and freeing up resources for more strategic initiatives.
• **Client Project Management:** Maintain pristine project management for each client, ensuring all deliverables are met, deadlines are adhered to, and client satisfaction remains high.
• **Client Relationship Development:** Actively engage with existing clients to identify emerging needs, proactively propose new strategies, and drive cross-selling and up-selling opportunities.
• **Knowledge Transfer and System Building:** Translate the deep e-commerce consulting knowledge gained from over 500 projects into robust AI-driven workflows, standard operating procedures (SOPs), and video tutorials that will form the company's operational blueprint.

What They're Looking For

The ideal candidate will bring a wealth of practical experience and a forward-thinking mindset, particularly in their understanding and application of artificial intelligence within the e-commerce landscape. Berend Heins GmbH values individuals who can work autonomously and have a proven track record of success.

Essential qualifications and attributes include:

• **Experience:** A minimum of 3-5 years of experience, ideally within an e-commerce agency setting or as a key marketer within a direct-to-consumer (D2C) brand.
• **Practical E-commerce Acumen:** A deep, hands-on understanding of what constitutes high-performing advertisements, well-converted e-commerce shops, compelling copywriting, and effective landing pages.
• **Project Management Prowess:** Demonstrated ability to manage multiple client projects concurrently without any falling through the cracks.
• **Client-Facing Skills:** Comfort and confidence in direct client interactions, coupled with an intuitive understanding of sales principles and an ability to identify and act on commercial opportunities.
• **Work Ethic:** A structured, independent, and proactive approach to work, thriving in an environment that eschews micromanagement.
• **AI Enthusiasm and Proficiency:** A genuine interest in and practical experience with artificial intelligence, with a clear vision for how it can be applied to revolutionise e-commerce operations.

This is a significant opportunity for a marketer eager to shape the future of an innovative e-commerce service provider. In South Africa, senior e-commerce marketers with expertise in paid media, email, and CRO can generally command competitive salaries, dependent on experience and the specific industry. Companies often look for individuals who can demonstrate a clear ROI on their marketing efforts. Career progression typically involves moving into more senior strategic roles, team leadership, or specialisation in highly in-demand areas like advanced analytics or performance marketing.

• 3–5 Jahre Erfahrung in einer E-Commerce-Agentur oder als Marketer in einer D2C-Brand
• Du weißt aus der Praxis, wie gute Ads, gute Shops, gute Copy und gute Landingpages aussehen
• Solides Projektmanagement: mehrere Kunden parallel, ohne dass etwas liegen bleibt
• Sicher im direkten Kundenkontakt und mit Gespür fürs Verkaufen
• Strukturierte, eigenständige Arbeitsweise. Bei uns gibt es kein Micromanagement
• Echtes Interesse an und Erfahrung mit KI.