Performance Marketing Manager (m/w/d) für Babauba - Bayern / Remote - Vollzeit/Teilzeit (mind 30Stunden)

Babauba GmbH, a brand celebrated for its vibrant and colourful children's fashion, is seeking a Performance Marketing Manager to join their team. This role offers flexibility, accommodating both full-time and part-time (minimum 30 hours per week) arrangements, with the possibility of working remotely or from their base in Gammelsdorf, Bavaria.

Babauba isn't just another fashion label; it positions itself as a "love brand" standing firmly against the beige aesthetic, fast fashion, and what they term "marketing bullshit." They champion colourful clothing, authentic communication, and fostering a community that drives positive change. The company relaunched in September 2023 and prides itself on its European production, where a team, predominantly mothers, is supported to finish their workday at 3 pm to collect their own children.

About the role

The core of this position revolves around taking ownership and meticulously optimising Babauba's Meta Ads setup. This involves a hands-on approach to managing and enhancing advertising campaigns across Facebook, Instagram, and WhatsApp. The successful candidate will be instrumental in developing and implementing a robust testing strategy, delving into ad sets, different hook variations, and building blocks to maximise campaign effectiveness.

A key aspect of this role is the commitment to analysing backend Key Performance Indicators (KPIs) that truly reflect business success, such as profit, new customer acquisition, Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS), rather than just superficial metrics.

The Performance Marketing Manager will be responsible for:

• **Daily Monitoring and Optimisation:** Actively overseeing and continuously refining Meta Ads campaigns on Facebook, Instagram, and WhatsApp to ensure optimal performance and efficiency.
• **Strategic Campaign Development:** Building and implementing a structured testing framework for ad sets, creative hooks, and campaign components to identify what resonates best with the target audience.
• **Data-Driven Analysis:** Analysing crucial backend KPIs, including profitability, new customer acquisition rates, CAC, and ROAS, to inform marketing strategies.
• **Cross-Functional Collaboration:** Working closely with User-Generated Content (UGC) creators and the in-house creative team to develop compelling ad content.
• **Competitive Intelligence:** Conducting thorough analyses of competitor activities to identify opportunities and inform Babauba's strategic direction.
• **Executive Reporting:** Providing transparent and honest reports to the management team regarding campaign performance and marketing insights.

What they're looking for

To excel in this role, candidates should possess:

• **Extensive Meta Ads Experience:** A minimum of 2-3 years of practical experience managing Meta Ads, whether gained in-house or at an agency.
• **E-commerce Acumen:** A deep understanding of Direct-to-Consumer (D2C) e-commerce operations and the associated critical KPIs.
• **Analytical and Creative Aptitude:** The ability to think analytically while also understanding the nuances of creative advertising and crafting effective hooks.
• **Technical Proficiency (Plus):** Experience with Shopify is considered an advantage.
• **Language Skills:** An excellent command of German (negotiation fluency) and fluent English is required.
• **Autonomy:** A self-starting, independent work ethic is essential, as the company values initiative over micromanagement.

For a professional in South Africa, a role like this typically involves managing significant advertising budgets, with remuneration often reflecting the level of responsibility and demonstrable impact on sales and brand growth. While specific figures vary widely, performance marketing specialists are in demand across various e-commerce businesses, from fashion and retail to fintech and SaaS companies. Career progression often leads to broader digital marketing management roles or specialisation in areas like SEO, SEM, or affiliate marketing.

• Mindestens 2-3 Jahre praktische Erfahrung mit Meta Ads (in-house oder Agentur)
• Ein tiefes Verständnis für D2C-E-Commerce und die dazugehörigen KPIs
• Analytisches Denken, aber auch ein Gefühl für kreative Ads und Hooks
• Erfahrung mit Shopify ist ein Plus
• Deutschkenntnisse verhandlungssicher, Englischkenntnisse fließend
• Selbstständige Arbeitsweise: wir brauchen niemanden, der Micromanagement braucht.