Senior Manager: Paid Media - GMCA

Within the specialist role of Senior Manager: Paid Media you will manage the overall paid channel strategy across segments within the group with a focus on Brand, Sponsorships and Corporate Citizenship...

• Develop and execute comprehensive group paid media strategy & complementary segment/cluster media strategies to support marketing objectives and drive revenue growth.
• Overall paid media budget and activity management including clashing and optimization.
• Development and implementation of paid media process aligned to overall campaign management process.
• Management of paid media campaigns across segments/clusters partnering with paid media agency partners.
• Work closely with cross-functional teams to align paid media efforts with marketing objectives.
• Group media owner commitments and deals including savings and added value.
• Conduct research and utilize audience insights to identify target segments for each campaign.
• Collaborate with creative teams to develop compelling ad creatives...
• Monitor and analyze key performance indicators (KPIs) for paid media campaigns.
• Collaborate with digital marketing & digital channels development teams to optimize landing pages...
• Develop strategies for remarketing and retargeting campaigns.
• Stay updated on the latest trends, tools, and best practices in paid media advertising.
• Conduct regular competitive analysis to benchmark performance...
• Advise on appropriate messaging and content in line with channel roles.
• Paid training and upskilling across categories and brand teams.
• Best practice paid media process to ensure risk mitigation and campaign implementation.

• Bachelor's degree in marketing, advertising, media or a related field.
• Proven work experience as a Paid Media Manager, Business Unit Head...
• In-depth knowledge and hands-on experience with platforms such as Google, Meta, LinkedIn, TikTok...
• Experience with A/B testing and conversion rate optimization strategies.
• Solid understanding of digital media metrics and KPIs.
• Familiarity with website analytics tools such as Google Analytics.
• Experience in stakeholder management.
• Excellent communication and presentation skills.
• Detail-oriented mindset with a focus on delivering high-quality work.