Head: Value Analytics & Business Partnering

The Head: Value Analytics & Business Partnering is accountable for shaping and embedding a customer led value and insight capability within PPB Customer & Channels Finance. The role exists to translate customer profitability, behaviour and ecosystem economics into strategic insights, decision support and tangible use cases that enable growth, partnership value, and long term customer lifetime value. The role partners closely with the CFO, customer, segment and product leadership to influence strategic direction, investment decisions and execution, operating within the Hub and Spoke (Protected Core Engine) model.

• Partner with the CFO and PPB leadership to shape, support and monitor customer‑led strategy through insight‑driven perspectives rooted in customer value, behaviour and economics.
• Enable Finance to move from performance reporting to value creation and strategic influence, using analytics to inform growth choices, trade‑offs and prioritisation.
• Lead the application of advanced customer value analytics, including customer profitability, customer lifetime value (CLV), behavioural economics and ecosystem value measurement.
• Provide commercially focused insights that explain why customers behave as they do, what drives value, and where future value pools exist.
• Act as a senior Finance business partner to Customer, Segment, Product and Channel leadership teams by embedding analytics into strategic and commercial discussions.
• Identify, design and prioritise high‑impact customer‑level analytics use cases that can be operationalised across PPB.
• Quantify and evaluate customer value across the broader banking ecosystem, ensuring business cases reflect multi‑product adoption, cross‑channel engagement and partnership synergies.
• Build a customer‑centric competitive insight capability, assessing competitor propositions, pricing approaches and customer value strategies.
• Lead, coach and develop a specialist team of value analysts and finance business partners.

• Eight years working experience in banking / financial services environment.
• NQ-Level 8 qualification.
• CFA advantageous.