Junior Brand Manager

Strategic Marketing Plans

- Develop and implement the annual brand plan by:

- Setting key objectives (sales & key launches)

- Crafting a brand strategy and promotional calendar

- Executing key marketing activities

Administrative Support

- Conduct periodic price audits on competitor brands as instructed

- Coordinate with logistics, retailer head offices, and store staff as necessary

- Maintain accurate logs of press pack distributions and follow-ups

- Prepare for retailer strategy meetings

New Product Launches/ Promotions

- Contribute ideas during brainstorming sessions

- Ensure timely project setup

- Prepare field instruction letters and deliver them promptly to stores

- Develop launch presentations and samples for retailer meetings

- Design merchandising and POS materials

PR and Social Media Management

- Coordinate the distribution of press releases, samples, photographic content, competitions, giveaways, etc.

- Compile PR samples and formal press kits as required

- Foster strong media relationships

- Develop a strategic PR plan

- Achieve a threefold ROI

- Write press releases and prepare press kits

- Uphold the brand image

- Source barter opportunities

- Manage the PR budget

- Monitor media coverage

- Implement effective PR systems and procedures

- Organise PR events

Maintain All Social Media Platforms

- Develop a social media calendar and oversee postings

- Set up new brand accounts on Facebook, Instagram, and TikTok

- Manage content updates for Facebook, TikTok, and Instagram twice a week or as needed

- Grow social media followers steadily

- Keep detailed reports of all social media activities and track progress monthly

- Submit monthly reports to the Marketing Manager

- Update brand websites with new promotions

- Ensure stock levels are reflected on websites

- Keep abreast of new apps and technology to maintain relevance

Profitability

- Biannual competitor pricing analysis

- Compile schedules for price increases

- Monitor and maintain brand spend within budget

Inventory and Forecasting

- Liaise with sales sites such as One Day Only

- Maintain monthly forecasts for standard lines, safety stock, and promotions

Key Accounts / Retailer Liaison

- Achieve sales targets through retailer relationships

- Prepare for strategic meetings with key retailers

- Deliver brand presentations to retailers

- Keep strategy documentation current

- Stay informed about current brand and promotional performance



Requirements & Qualifications

Education:

- Commercial Degree with a specialisation in Marketing.