Marketing Manager, Fertility

EngagedMD is seeking a dedicated Marketing Manager to lead the strategic messaging and growth initiatives for its Fertility vertical. This position is designed for a marketing professional who excels at distilling complex, tech-driven product offerings into clear value propositions for specialized clinical audiences. As a Patient Journey Management solution, EngagedMD focuses on alleviating the administrative strain on medical practices while enhancing the patient experience, and this role is vital to scaling that mission within the fertility healthcare sector.

About the role

This position offers a unique blend of high-level strategy and hands-on execution. You will function as the primary marketing contact for the Fertility division, working in close collaboration with the Head of Fertility to build out market-specific campaigns. Because the company operates within the specialised niche of fertility, you will be expected to craft messaging that resonates with both clinical and operational decision-makers.

The role is fully remote, allowing for flexibility while requiring a high level of self-motivation and the ability to manage competing priorities independently. You will bridge the gap between product development and sales, ensuring that the sales force is fully equipped with the collateral and data required to convert prospects into long-term partners.

What you’ll do

Your daily responsibilities will revolve around expanding EngagedMD's footprint in the fertility space. This involves both creative content development and analytical campaign management.

• **Strategic Messaging:** Develop clear, persuasive value propositions that highlight the operational and financial ROI of the EngagedMD platform for fertility providers.
• **Sales Enablement:** Produce and maintain essential sales tools, including pitch decks, battlecards, and objection-handling scripts to empower the sales team.
• **Campaign Management:** Plan and execute multi-channel marketing initiatives to drive lead generation and pipeline growth.
• **Partnership Marketing:** Collaborate on co-marketing projects and develop materials that support strategic fertility partnerships.
• **Performance Analysis:** Monitor campaign metrics, sales feedback, and industry trends to refine marketing strategies and report findings to leadership.
• **Events and Outreach:** Manage the logistics and content for fertility-specific conferences, webinars, and sponsorships.
• **Launch Support:** Work alongside the product team to prepare collateral and training materials for new feature rollouts.

What they’re looking for

The ideal candidate will have a robust background in B2B marketing, ideally within a SaaS or fast-paced technology environment. You should demonstrate a balance between creative storytelling and data-driven decision-making.

• **Experience:** A minimum of five years in a well-rounded marketing role with specific experience in sales enablement, content strategy, and event planning.
• **Technical Proficiency:** Fluency in marketing automation platforms (such as HubSpot) and experience using project management tools like Atlassian/Jira.
• **Analytical Skills:** The ability to translate complex data into actionable insights for internal stakeholders.
• **Communication:** Exceptional written and verbal communication skills, with a talent for articulating technical benefits to non-technical stakeholders.
• **Mindset:** A mission-driven approach to work, with a natural ability to thrive in a small, agile team that moves quickly.

*Note for South African applicants: Please be aware that the original vacancy requires candidates to reside in and be legally authorised to work in the United States. While this particular opportunity is restricted by geography, similar B2B SaaS marketing roles in South Africa typically sit within the tech hubs of Johannesburg and Cape Town. In the local market, mid-to-senior marketing managers in the tech space can expect competitive packages, often supplemented by performance bonuses and remote-work benefits, as companies compete to attract talent skilled in digital transformation and B2B growth strategies.*

• 5+ years of well-rounded experience in B2B marketing, including sales enablement, campaign management, content development, and event planning.
• Demonstrated ability to independently manage multiple marketing initiatives and balance competing priorities.
• Creativity, collaboration, strong organizational skills, an eye for detail, and a willingness to experiment and innovate.
• Ability to collect, analyze, and clearly present data-driven insights to internal stakeholders.
• Proficiency in marketing automation technology, such as Hubspot, and familiarity with content management systems (CMS) and Atlassian tools.
• Experience with a fast-paced technology or SaaS company strongly preferred.
• A mission-driven orientation to all you do.
• Superior written and verbal communication skills.
• Ability to thrive in a small, fast-paced organization.
• Bachelor’s degree or equivalent career experience.