Senior Node.js Developer – 10 Yrs - Cape Town (Hybrid)

About the Opportunity

An exciting prospect has arisen for a seasoned digital marketing professional to join a forward-thinking organisation. This role offers a dynamic blend of strategy development and hands-on campaign execution, all within a collaborative environment. If you possess a deep understanding of the digital landscape and a passion for driving measurable results, this could be the perfect next step in your career. The company, XYZ Corp, is recognised as a leader in delivering innovative marketing solutions, dedicated to elevating brands and fostering deeper customer connections. They are committed to empowering their clients through cutting-edge strategies and a strong focus on engagement.

Your Key Responsibilities

As a Digital Marketing Specialist, you will be instrumental in shaping and executing impactful digital marketing campaigns. Your core responsibilities will encompass the entire campaign lifecycle, from initial conception and implementation through to ongoing monitoring and optimisation. This ensures that every initiative is designed for maximum effectiveness.

Key duties include:

• **Campaign Design and Implementation:** Conceiving and architecting comprehensive digital marketing campaigns tailored to specific objectives. This involves overseeing the practical rollout and management of these campaigns across various digital channels.
• **SEO Strategy Development:** Crafting and implementing robust Search Engine Optimisation (SEO) strategies to enhance online visibility and organic search rankings. This requires a keen eye for keyword research, on-page optimisation, and off-page tactics.
• **Performance Analysis and Adjustment:** Regularly analysing key performance metrics and campaign data. Using these insights to inform strategic adjustments and iterative improvements, ensuring campaigns remain on track to meet or exceed targets.
• **Content and Material Collaboration:** Working closely with the product team to develop compelling promotional materials that align with brand messaging and campaign goals. This could include website content, social media posts, email newsletters, and more.

What You Bring to the Table

To excel in this role, you will need a solid educational foundation and relevant practical experience. A Bachelor's degree in Marketing, Communications, or a closely related field will provide the theoretical grounding for your work. This should be complemented by a minimum of two years of hands-on experience in digital marketing, demonstrating a proven track record of successfully managing campaigns and initiatives.

Essential skills and knowledge include:

• **Digital Marketing Expertise:** A comprehensive understanding of digital marketing principles and best practices across various platforms.
• **Analytics and SEO Tools:** Proficiency in utilising essential digital marketing tools, particularly Google Analytics for performance tracking and various SEO tools to inform strategy and measure success.
• **Communication Prowess:** Excellent written and verbal communication skills are paramount. You will need to articulate ideas clearly, collaborate effectively with team members, and present findings persuasively.

In South Africa, a Digital Marketing Specialist role with this scope of responsibility typically garners a salary ranging from R25,000 to R45,000 per month, depending on experience and the specific company. Employers often include agencies, larger corporations with in-house marketing departments, and growing tech companies. Career progression can lead towards a Digital Marketing Manager or Head of Digital role.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in digital marketing.
• Strong understanding of Google Analytics and SEO tools.
• Excellent written and verbal communication skills.