Senior Angular Developer – 10 Yrs - Johannesburg (In office)

A dynamic digital marketing agency is seeking a skilled Digital Marketing Specialist to join their vibrant Johannesburg-based team. This role is central to developing and executing innovative marketing strategies that elevate the agency's brand and showcase its diverse range of services to a broad clientele. If you have a passion for digital marketing and a knack for crafting compelling campaigns, this could be the perfect opportunity for you to contribute to a forward-thinking organisation.

The Opportunity

As a Digital Marketing Specialist, you will be instrumental in driving the agency's online presence and outreach. This hands-on position requires a strategic thinker who can not only conceptualise marketing initiatives but also see them through to successful implementation and analysis. You will have the chance to work with a variety of clients, applying your expertise to diverse marketing challenges and contributing to their business growth. The agency prides itself on its innovative approach and its dedicated team, fostering an environment where creativity and results are paramount.

Your Responsibilities

The core of this role involves a multifaceted approach to digital marketing. You will be tasked with the following key responsibilities:

• **Campaign Development and Execution:** Conceptualise, plan, and roll out comprehensive digital marketing campaigns across various online channels. This includes understanding campaign objectives and translating them into actionable strategies.
• **Social Media Management and Content Creation:** Oversee the agency's social media presence, including content planning, creation, scheduling, and community engagement. Developing engaging and relevant content tailored to different platforms will be crucial.
• **Performance Analysis and Optimisation:** Monitor and analyse the performance of marketing campaigns using key metrics and analytics tools. You'll be expected to interpret this data to identify areas for improvement and make data-driven adjustments to optimise campaign effectiveness.
• **Cross-Functional Collaboration:** Work closely with the sales team to ensure marketing efforts are aligned with sales objectives. This collaborative approach aims to create a seamless customer journey and maximise lead generation.
• **Industry Trend Monitoring:** Stay abreast of the latest trends, tools, and best practices in the ever-evolving digital marketing landscape. Continuous learning and adaptation are key to maintaining a competitive edge.

What They're Looking For

To excel in this role, candidates should possess a strong foundation in digital marketing principles and practical experience. The ideal candidate will bring:

• A Bachelor’s degree in Marketing or a closely related field.
• A minimum of two years of demonstrable experience in digital marketing.
• A solid understanding of search engine optimisation (SEO), pay-per-click (PPC) advertising, and various social media platforms.
• Proficiency in using analytics tools such as Google Analytics, along with other relevant marketing software.
• Exceptional communication skills, both written and verbal, to effectively articulate strategies and collaborate with colleagues and clients.
• Strong analytical abilities to interpret data, derive insights, and inform strategic decisions.

This role offers an exciting opportunity for a motivated Digital Marketing Specialist to make a significant impact within a reputable agency. You'll be joining a team that is passionate about delivering exceptional marketing solutions and committed to client success.

• Bachelor’s degree in Marketing or related field.
• 2+ years of experience in digital marketing.
• Strong understanding of SEO, PPC, and social media platforms.
• Proficient in Google Analytics and marketing software.
• Excellent communication and analytical skills.