Head of Marketing & Communications

garden3d, a globally distributed, worker-owned creative collective, is seeking a dynamic Head of Marketing & Communications to champion its unique story across the digital landscape. This role is perfect for a seasoned professional who can translate innovative projects – spanning brand development, IRL communities, IoT devices, and cross-platform applications – into compelling narratives. The ultimate goal is to amplify garden3d's presence and attract like-minded talent and clients, all while nurturing the company's core values of partnership, curiosity, and accountability.

About the Role

This is a remote position, offering the flexibility to work from anywhere in the world. The Head of Marketing & Communications will be instrumental in shaping and disseminating garden3d's brand identity. You will be the custodian of the company's voice, ensuring that all communications are not only professional but also deeply engaging and reflective of the studio's innovative spirit. The role demands a strategic thinker with a keen eye for detail and a passion for storytelling, capable of managing multiple projects and diverse communication channels simultaneously.

Your responsibilities will span a wide array of marketing and communications functions:

• **Content Excellence:** You will be responsible for maintaining an exceptionally high standard for all published content, aiming for at least an 8/10 quality rating. This involves crafting captivating material for various digital platforms.
• **Brand Messaging:** You will manage distinct messaging strategies for the different brands operating under the garden3d umbrella, ensuring consistency and relevance for each.
• **Client Engagement:** Overseeing the production of case studies to showcase successful client engagements will be a key part of your remit, highlighting garden3d's impact.
• **Web Presence Management:** Developing and executing website strategies to keep content fresh and accurately reflect the studio's diverse capabilities will be crucial.
• **Editorial Oversight:** You will manage the editorial calendar for key platforms, including Substack newsletters, podcasts, and transparency publications, ensuring a steady stream of engaging content.
• **Production and Campaigns:** Directing production teams and managing paid social media campaigns will be essential for amplifying reach and engagement.
• **Performance Measurement:** You will be tasked with measuring the effectiveness of content strategies and reporting on key metrics such as audience growth and engagement levels.
• **Event Representation:** Organising and representing garden3d at relevant events and conferences will be an important aspect of building the brand's profile.
• **Culture Stewardship:** Upholding garden3d's core values of partnership, curiosity, and accountability within the team culture is paramount.

What They're Looking For

garden3d is seeking an individual with a proven track record and a strong creative sensibility. Essential qualifications and experience include:

• A minimum of eight years of experience in marketing, content, or brand leadership roles.
• A robust portfolio demonstrating exceptional taste in both visual and narrative content.
• A background in design or visual asset production is highly desirable.
• Demonstrable experience managing and enhancing a company's web presence.
• Strong project management skills, with the ability to effectively juggle multiple workstreams.
• Fluency in producing short-form video content tailored for various platforms.
• The capacity to manage and elevate the creative output of teams.
• Hands-on experience with planning and executing paid social media campaigns.
• A solid understanding of the PESO (Paid, Earned, Shared, Owned) model of media strategy.

In the South African context, a Head of Marketing & Communications role often commands a competitive salary, typically ranging from R600,000 to over R1,000,000 annually, depending on experience and the scope of responsibility. Potential employers are diverse, including creative agencies, tech startups, established corporations, and NGOs. The career path for such a role can lead to executive positions like Chief Marketing Officer, or into strategic consulting roles, offering substantial opportunities for growth and influence.

• 8+ years experience in marketing, content or brand leadership.
• A portfolio showcasing exceptional taste in visual and narrative content.
• Background in design or visual asset production.
• Experience managing a company's web presence.
• Strong project management skills across multiple workstreams.
• Fluency in short-form video production for various platforms.
• Ability to manage and improve creative output from teams.
• Hands-on experience with paid social campaigns.
• Fluency in the PESO model of media strategy.