Content Strategist

Ozow, a prominent South African fintech organisation, is seeking a Content Strategist to join its team in Cape Town. This role is for an individual who not only excels at writing but also possesses a deep understanding of how strategic objectives translate into compelling, authoritative content. If you're driven to build genuine product and industry authority for a brand, rather than simply maintaining an existing content operation, this position offers that unique opportunity.

About the Role

As a Content Strategist at Ozow, you will be instrumental in shaping and executing the company's content narrative. You will receive strategic briefs from the Marketing Manager, conduct thorough research, and then personally craft high-quality content across a diverse range of formats. This includes long-form pieces, white papers, case studies, website copy, and social media posts. Beyond writing, you will also be responsible for briefing Ozow's internal studio and external production partners, ensuring that your vision is brought to life effectively. A significant aspect of this role involves owning Ozow's social media channels from end to end, including publishing, scheduling, and community management.

The focus of this position is on building content that reflects genuine product knowledge and industry insight, moving beyond superficial observations. You will develop a deep understanding of Ozow's payment products and the broader fintech landscape, translating this expertise into content that resonates with a considered, knowledgeable, and business-oriented audience. The expectation is that your work will be of a standard that can be built upon, rather than requiring significant rewriting, demonstrating a strong grasp of the subject matter and strategic intent.

Your responsibilities will encompass the entire content lifecycle, from strategic interpretation to performance reporting:

• **Content Creation:** Write high-quality, in-depth content directly across various formats, including long-form articles, white papers, case studies, web copy, social media updates, and supporting collateral.
• **Strategic Execution:** Translate single content ideas across multiple formats and channels while preserving the core substance and message.
• **Research and Development:** Build content based on thorough research and a developing understanding of Ozow's payment products and the wider industry.
• **Audience Engagement:** Create content tailored for a sophisticated business audience that appreciates technical depth and industry knowledge.
• **Brief Management:** Interpret strategic briefs from the Marketing Manager and determine the most effective execution plan across different channels.
• **Production Oversight:** Manage the delivery of content through Ozow's internal studio and external production partners.
• **Channel Ownership:** Take full ownership of Ozow's owned content channels, including publishing schedules and content deployment.
• **Performance Analysis:** Report on content and channel performance, measuring effectiveness against campaign goals and funnel metrics.
• **Tool Utilisation:** Employ work management tools for efficient brief intake, delivery tracking, and production visibility.
• **AI Integration:** Thoughtfully apply AI tools to assist with research, drafting, and repurposing content, ensuring accuracy and maintaining the brand's voice.

What They're Looking For

Ozow is searching for a candidate with a proven track record in content strategy and creation, ideally within complex product environments. Essential qualifications and experience include:

• **Strong Writing Skills:** A demonstrable portfolio showcasing written content across multiple formats, particularly long-form pieces.
• **Technical Depth:** Clear evidence of the ability to write with technical or product depth, not just on brand or lifestyle topics.
• **Business Acumen:** Experience writing for a considered, knowledgeable, or business audience.
• **Content Strategy:** The ability to translate strategic briefs into actionable content plans and to develop content ideas across various formats and channels.
• **Production Management:** Experience in developing briefs for creative production, such as design, animation, or video, and managing these processes.
• **Social Media Expertise:** Hands-on experience managing social media channels, including publishing, reporting on performance, and engaging with communities.
• **B2B Experience:** Prior experience in B2B content creation or a strong demonstrated ability to succeed in a B2B context.
• **Industry Relevance:** A background in payments, fintech, SaaS, technology, or another sector involving complex products is highly advantageous. Formal technical writing experience is also a plus.
• **Collaboration:** Experience working effectively alongside internal studio or design teams.
• **Educational Background:** A relevant qualification in marketing, communications, or journalism would be beneficial.

A Content Strategist in South Africa typically earns between R30,000 and R60,000 per month, depending on experience and the specific industry. Common employers range from established corporations to innovative startups, particularly within the tech and financial services sectors. The career path for a Content Strategist can lead to roles such as Senior Content Strategist, Head of Content, or even broader marketing leadership positions.

• A relevant marketing, communications or journalism qualification
• A demonstrable portfolio of written content across multiple formats, including long-form
• Clear evidence of technical or product depth in your writing, not only brand or lifestyle content
• Experience writing for a considered, knowledgeable or business audience
• Experience developing briefs for design, animation or video production
• Hands-on social media channel management experience, including publishing, reporting and community management
• B2B content experience, or clear evidence that you can work well in a B2B context
• A background in payments, fintech, SaaS, technology or another complex-product sector
• Formal technical writing experience or a technical writing background
• Experience working alongside an internal studio or design function