Integrated Marketing Specialist (Contracting Role)

About the Role

Liberty is seeking a seasoned Integrated Marketing Specialist to join their dynamic team in Johannesburg on a contracting basis. This pivotal role involves the strategic implementation and execution of comprehensive marketing and communication campaigns. The primary objective is to ensure a unified and impactful brand presence across all touchpoints, delivering a consistent and compelling message to target audiences. You will be instrumental in driving marketing excellence, fostering innovation, and building strong partnerships within the business unit or country segment you serve, all while adhering to Liberty's group-wide standards.

As an Integrated Marketing Specialist, your responsibilities will encompass the full spectrum of campaign management. You will be tasked with developing and delivering integrated marketing and communication (IMC) strategies that resonate with specific market segments or product lines. This involves orchestrating activities across a variety of channels, including advertising, direct marketing, and digital marketing, ensuring seamless integration and a cohesive brand narrative.

Key duties include:

• **Campaign Implementation:** Executing integrated marketing campaigns from conception to completion, ensuring alignment with business objectives.
• **Channel Integration:** Managing and coordinating marketing efforts across digital, direct, and advertising platforms to create a unified customer experience.
• **Brand Consistency:** Upholding a consistent and compelling brand message across all marketing communications.
• **Performance Optimisation:** Utilising data and insights to monitor campaign performance, identify areas for improvement, and optimise strategies for maximum impact.
• **Stakeholder Collaboration:** Working closely with internal teams and external agencies to ensure successful campaign delivery and achieve desired business outcomes.
• **Innovation and Excellence:** Contributing to the development of new marketing approaches and fostering a culture of marketing excellence and innovation.

What They're Looking For

The ideal candidate will possess a strong foundation in integrated marketing, evidenced by 5-7 years of proven experience. You will have a demonstrated ability to develop and execute impactful marketing campaigns, with a particular emphasis on leveraging digital channels and data-driven insights. The capacity to manage multiple priorities effectively, coupled with strong collaborative skills, is essential for success in this role.

Essential qualifications and competencies include:

• **Educational Background:** A first-degree qualification in Business Commerce or Marketing.
• **Experience:** A minimum of 5-7 years of experience in integrated marketing, with a track record of successful campaign delivery across diverse channels.
• **Digital Marketing Acumen:** Proficiency in utilising digital marketing channels and a data-informed approach to campaign optimisation.
• **Strategic Thinking:** Ability to develop and implement cohesive marketing strategies aligned with business goals.
• **Project Management:** Skill in managing multiple priorities and delivering projects within set timelines.
• **Interpersonal Skills:** Excellent ability to collaborate effectively with cross-functional teams and external partners.
• **Technical Skills:** Competencies in areas such as agency strategy and content management, data analysis and interpretation, brand and product activations, campaign planning and execution, and creative content development.
• **Behavioural Attributes:** Demonstrated confidence, a commitment to developing expertise, adaptability to change, a creative mindset, and strong interpersonal skills.

This contracting role offers an opportunity to contribute to a leading financial services group with a significant presence across Africa. Candidates with a passion for marketing innovation and a solid understanding of the financial services landscape will find this a rewarding position.

Type of Qualification: First Degree
Field of Study: Business Commerce, Marketing

Experience Required
Integrated Marketing
5-7 Years: Proven experience developing and delivering impactful marketing campaigns across digital channels, leveraging data and insights to optimise performance, manage multiple priorities, and collaborate effectively with cross-functional stakeholders to achieve business outcomes.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Interpreting Data

Technical Competencies:

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development