Growth Marketer

CLANX, a recruitment partner for Nola, is seeking a foundational Growth Marketer to spearhead the company's user acquisition and engagement efforts. Nola is establishing itself as an AI-native financial platform, offering a stablecoin bank account designed for the modern era, with intelligence embedded into every user interaction. This is a unique opportunity to be at the forefront of a company building for the future, driving its growth narrative and user base from inception.

About the Role

As the inaugural Growth Marketer, you will be instrumental in shaping Nola's journey from its earliest stages. This role demands a comprehensive ownership of all growth-related activities. You will be responsible for defining and executing the company's core narrative, ensuring it resonates with the target audience. Furthermore, you will identify, build, and scale acquisition channels, carefully designing and implementing launch strategies to generate initial momentum. A significant part of your remit will involve driving founder-led content initiatives, leveraging their unique perspective to build authority and attract users. You will also oversee lifecycle marketing programmes to foster user retention and engagement throughout their journey with Nola.

A key aspect of this position involves a proactive approach to experimentation. You will be expected to run growth experiments across various channels, constantly seeking innovative ways to improve performance. This includes building and leveraging AI agents and automation systems to amplify marketing efforts and increase operational efficiency. The ability to create and deploy content at a rapid pace, iterate based on results, and solve complex growth challenges without established playbooks will be crucial for success. Ultimately, your goal will be to drive substantial user growth and engagement across the entire customer funnel.

The responsibilities for this role are diverse and demanding, requiring a hands-on approach and a strategic mindset:

• **Narrative and Distribution:** Define, craft, and disseminate Nola's company narrative, ensuring consistent messaging across all touchpoints.
• **Acquisition Channel Development:** Build and scale effective channels for user acquisition, from organic social to paid advertising and beyond.
• **Launch Strategies:** Design and execute impactful launch sequences and go-to-market strategies to drive initial user adoption.
• **Content Creation and Leadership:** Drive founder-led content initiatives, creating high-velocity content that educates, engages, and converts.
• **Lifecycle and Retention:** Own and optimise lifecycle marketing programmes to nurture user relationships and minimise churn.
• **Growth Experimentation:** Design, implement, and analyse growth experiments across various platforms and methodologies.
• **Automation and Leverage:** Develop and deploy AI agents and automation tools to enhance marketing efficiency and scalability.
• **Problem Solving:** Tackle novel growth challenges with a proactive and experimental approach, often without pre-existing frameworks.

What They're Looking For

Nola is seeking a seasoned Growth Marketer with a proven track record in the B2C startup environment. Ideal candidates will have:

• A minimum of three years of experience specifically in growth marketing within the B2C sector.
• Demonstrated experience in taking a product or company from a nascent stage (0 to 1) to significant user adoption.
• Previous experience working within an early-stage startup, understanding the unique demands and opportunities.
• A strong public presence built through platforms such as a podcast, YouTube channel, newsletter, active social media following (e.g., Twitter/X, Substack), or similar creative outlets.
• A deep understanding of go-to-market strategies, particularly in environments with limited brand recognition, substantial budgets, or established playbooks.
• An "AI-native" mindset, with practical experience in building AI agents, content pipelines, research workflows, automation systems, or outbound engines.
• Exceptional content creation and storytelling abilities, with a knack for writing and iterating quickly.
• Currently employed within a B2C startup environment, bringing current industry insights.

In South Africa, a role like a Growth Marketer in a fast-paced tech startup can command a competitive salary, often ranging from R40,000 to R70,000 per month, depending on experience and the company's funding stage. Employers are typically innovative tech firms, fintechs, and early-stage ventures across major economic hubs like Johannesburg, Cape Town, and Durban, as well as remote positions. This career path offers significant growth potential, with opportunities to advance into leadership roles such as Head of Growth or Chief Marketing Officer, especially within dynamic and rapidly scaling organisations.

• 3+ years of experience as a growth marketer in the B2C domain.
• Experience taking a product or company from 0 to 1.
• Worked at an early-stage startup and driven growth from zero to meaningful user adoption.
• Built a public profile through a podcast, YouTube channel, newsletter, Twitter/X audience, Substack, meme page, or similar.
• Strong understanding of GTM without brand recognition, large budgets, or existing playbooks.
• AI-native mindset with experience building agents, content pipelines, research workflows, automation systems, or outbound engines.
• Ability to write, ship, and iterate quickly.
• Currently working at a b2c startup.
• Strong content creation and storytelling skills.