Digital Marketing Specialist, Corporate and Investment Banking

The Corporate and Investment Banking division within Liberty is seeking a dynamic Digital Marketing Specialist to join their Johannesburg-based team. This role is pivotal in driving integrated digital marketing and communication strategies across various business units, sectors, and geographical areas. The incumbent will be instrumental in leveraging data, customer insights, and cutting-edge Artificial Intelligence (AI) to elevate client experiences, optimise campaign effectiveness, and ultimately achieve significant business outcomes. A key responsibility will be to ensure a cohesive and impactful brand message resonates across all marketing channels, fostering a culture of innovation and continuous improvement, all while adhering to Liberty's broader group standards.

About the Role

This position offers a unique opportunity to shape and execute sophisticated digital marketing initiatives within a leading financial services group. The Digital Marketing Specialist will be tasked with translating business objectives into actionable marketing plans that reach and engage a diverse client base, ranging from individual investors to large multinational corporations. A core focus will be on utilising a data-driven approach, informed by user experience (UX) principles and the potential of AI, to refine marketing efforts and demonstrate tangible results. The role requires a blend of strategic thinking and hands-on execution, ensuring that all digital communications are not only compelling but also aligned with the overarching business goals of Liberty's Corporate and Investment Banking arm.

The Digital Marketing Specialist will be responsible for a broad spectrum of digital marketing activities, including but not limited to:

• Developing and implementing integrated digital marketing and communication campaigns tailored to specific business units, countries, sectors, products, or coverage areas.
• Utilising data analytics, customer insights, and UX principles to enhance client journeys and improve campaign performance.
• Exploring and applying Artificial Intelligence (AI) where relevant to personalise communications and drive efficiencies.
• Ensuring brand consistency and delivering a compelling message across all digital touchpoints.
• Managing and optimising various digital marketing channels, which may include website management, social media platforms, email marketing, content marketing strategies, and search engine optimisation (SEO) and search engine marketing (SEM).
• Collaborating with cross-functional teams to ensure marketing efforts are aligned with overall business objectives.
• Monitoring, analysing, and reporting on campaign performance using key metrics and data, making data-informed adjustments for continuous improvement.
• Staying abreast of emerging digital marketing trends, technologies, and best practices, particularly within the financial services sector.
• Engaging with executive stakeholders to develop and present marketing plans and strategies.

What They're Looking For

To excel in this role, candidates should possess a strong foundation in digital marketing principles and a proven track record of success in campaign development and execution. The ideal candidate will have:

• A first-degree qualification in Digital Marketing, Marketing, or a related field.
• A minimum of 5-7 years of experience in developing innovative marketing campaigns and content.
• Demonstrated experience working with a variety of digital marketing channels and platforms (website management, social media, email, content marketing, SEO/SEM).
• Proficiency in using data and metrics to inform campaign strategy and measure performance.
• Experience in managing multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment, and meeting deadlines.
• A history of successful collaboration within cross-functional teams.
• 1-2 years of experience engaging with executive-level stakeholders to develop marketing plans.
• Familiarity with marketing automation tools, CRM systems, and analytics platforms.
• An understanding of the financial services industry, including market trends and customer behaviour, is highly advantageous.
• A certification in Artificial Intelligence (AI) related to marketing would be a significant asset.

This role is ideal for a motivated and results-oriented marketing professional looking to make a significant impact within a leading financial institution. The ability to adapt to change, generate creative ideas, and work collaboratively will be key to success.

In South Africa, a Digital Marketing Specialist role with this level of responsibility in the corporate and investment banking sector typically commands a competitive salary, reflecting the specialised skills and experience required. Employers often include the major banks, investment firms, and financial services groups operating within the country. Career progression can lead to senior marketing management positions, strategic marketing roles, or specialisation in areas like digital transformation or marketing analytics.

Type of Qualification: First Degree
Field of Study: Digital Marketing / Marketing

Other Qualifications: Certification in Artificial Intelligence (AI) would be advantageous

Experience Required

5-7 years experience developing innovative marketing campaigns and content that resonate with target audiences, working with digital marketing channels and platforms such as website management, social media, email marketing, content marketing, and SEO/SEM/ GEO and using data and metrics to inform campaigns and measure performance. Experience working on multiple projects simultaneously, prioritising tasks, and meeting deadlines in a fast-paced environment, working cross-functional teams to align marketing efforts with overall business goals.

1-2 years experience in engaging at an Executive level in organisations in order to develop marketing plans. Familiar with marketing automation tools, CRM systems, analytics platforms, and other marketing technology to streamline processes, improve campaign effectiveness and with the financial services industry, including understanding of market trends, customer behaviour, and competitive landscape.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Interpreting Data
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Managerial Budgeting
• Measuring Marketing and Communication
• Omnichannel Coordination
• Operational Planning
• Owned Media Management
• Paid Media Management
• Project Management 
• Resource and Creative Asset Management
• Stakeholder Management
• Supplier Relationship Management
• Target Audience Engagement
• Understanding of Financial Services
• Digital Marketing Strategy & Execution
• Marketing Analytics & Reporting
• Customer Experience (CX) & UX Optimisation
• Data Interpretation & Insight Generation
• Conversion & Performance Optimisation
• Marketing Technology & Automation
• AI for Marketing and Personalisation