Senior Demand Generation Manager

TestGorilla is on a mission to empower one billion people to secure their ideal careers, and they are seeking a seasoned Senior Demand Generation Manager to be a cornerstone of this ambitious undertaking. This role is pivotal, focusing on the primary engine for acquiring new customers, which includes managing a substantial monthly investment in Google Ads and overseeing the intricate systems that convert ad spend into tangible revenue. The ideal candidate will demonstrate a data-driven approach, proving the direct impact of every marketing Rand spent on generating valuable sales pipeline. This is a unique opportunity to contribute significantly to TestGorilla's sustainable, cost-effective growth trajectory as the company continues to scale.

About the Role

As the Senior Demand Generation Manager, you will be entrusted with a significant acquisition lever, responsible for driving growth across both paid and organic channels. A core component of this responsibility will be the strategic management and scaling of paid media spend, with a particular emphasis on Google Ads – encompassing Search, Performance Max, Display, and YouTube campaigns. You will also be instrumental in developing and maintaining a reliable source of truth for reporting on paid and organic funnel performance. This includes establishing key metrics, building insightful dashboards, implementing effective attribution modelling, and conducting incrementality testing to ensure optimal return on investment.

Furthermore, you will own the strategic roadmap for all paid landing pages, ad creative development, and offer optimisation. This involves championing a culture of rapid A/B testing to continuously refine and improve campaign effectiveness. A critical aspect of the role will be designing and managing automated nurture workflows and the underlying enrichment infrastructure, ensuring seamless lead progression through the funnel. Collaboration will be key, as you will work closely with Sales and Revenue Operations teams to guarantee lead quality and optimise conversion rates across all campaigns. Staying abreast of the rapidly evolving landscape of advertising platforms, the AI ecosystem, and privacy regulations will be an ongoing requirement to maintain a competitive edge.

What They're Looking For

TestGorilla is committed to fostering diverse teams and creating an inclusive, supportive culture, and they expect candidates to uphold these values. The ideal candidate will possess excellent written and verbal communication skills in English and thrive in a fast-paced, asynchronous, and remote-first working environment. A proven track record in performance or growth marketing is essential, specifically demonstrating experience managing a substantial Google Ads budget, ideally in the six-figure Rand range or higher per month.

Deep expertise across the entire Google Ads suite is a prerequisite, alongside practical, hands-on experience with marketing automation and analytics tools such as HubSpot and Google Analytics. A solid understanding of funnel mechanics and unit economics is crucial for effective strategy development and performance measurement. Candidates should also possess hands-on experience leveraging AI and Large Language Model (LLM) tools within marketing contexts. An intrinsic ownership mentality, coupled with comfort in navigating ambiguity and driving rapid iteration, will be key to success in this dynamic role.

In South Africa, a Senior Demand Generation Manager role with these responsibilities typically commands a competitive salary, reflecting the strategic importance and required expertise. The specific remuneration can vary based on company size, industry, and the scope of the managed budget. Common employers for such roles include fast-growing tech startups, established SaaS companies, and digital marketing agencies. Career progression often leads to leadership positions within marketing departments, such as Head of Demand Generation or VP of Marketing, with opportunities to influence broader growth strategies.

• Passionate about TestGorilla's mission to help one billion people find their dream jobs.
• Excellent written and verbal communication skills in English.
• Thrives in a fast-paced, async-first, remote-only environment.
• Proven experience in performance or growth marketing, managing a Google Ads budget of at least six figures per month.
• Deep expertise across the Google Ads stack.
• Working knowledge and hands-on expertise of Clay, HubSpot, and GA suite.
• Solid grasp of funnel and unit economics.
• Hands-on experience using AI/LLM tools.
• Ownership mentality and comfortable with ambiguity and fast iteration.