Senior Creative Strategist – Paid Social / Online Video (m/f/d)

AutoScout24 is looking for a seasoned Senior Creative Strategist to take the lead in shaping their brand identity across paid social and video platforms. As a major player in the automotive digital marketplace, the organisation is seeking an individual who can thrive in a fast-paced environment and steer their creative strategy toward innovation. This is a remote-first role that demands a blend of high-level creative vision and rigorous data analysis.

About the role

In this capacity, you will be the bridge between brand storytelling and performance marketing. Your primary objective is to ensure that AutoScout24’s digital footprint remains engaging, relevant, and highly effective. You will not only be responsible for conceptualising campaigns but will also manage the entire lifecycle of creative production—from the initial scriptwriting phase to final review and iteration.

The position requires someone who is comfortable working with modern technology, including AI-driven video tools, to push the boundaries of traditional advertising. You will be expected to maintain a consistent brand voice across diverse platforms such as TikTok, YouTube, and Meta, while constantly refining your approach based on real-time campaign performance metrics.

Your daily workflow will involve deep collaboration with various teams, including performance marketing, creator management, and video production. Key responsibilities include:

• **Creative Conception:** Drafting scripts, hooks, and copy tailored specifically for paid social and YouTube, ensuring all content resonates with current market trends and audience needs.
• **Performance Optimisation:** Owning the creative testing roadmap. This involves setting up hypotheses, running split tests, and analysing the resulting data to improve future campaign performance.
• **Creator Collaboration:** Partnering with external creators and influencers. You will define the integration of AutoScout24 app moments into their content and provide feedback on rough cuts and final edits.
• **AI Integration:** Exploring and implementing cutting-edge AI tools to streamline production workflows, ensuring that the team remains agile and efficient.
• **Cross-Functional Strategy:** Working closely with the AI Video Creator to ensure that creative briefs are feasible, impactful, and aligned with brand priorities.

What they're looking for

AutoScout24 is seeking a candidate with significant industry experience who can hit the ground running. You should bring a mix of creative flair and analytical discipline to the table.

• **Experience:** A minimum of eight years in content strategy, social creative, or brand marketing, with a proven track record of scaling creator-led or user-generated content (UGC) strategies.
• **Technical Proficiency:** A deep understanding of short-form video production and the specific nuances of Meta, TikTok, and YouTube.
• **Data-Driven Mindset:** The ability to marry subjective creative judgment with objective performance data to drive decision-making.
• **Language Skills:** Fluency in both English and German (minimum C1 level) is essential for this role.
• **Hands-on AI Expertise:** Demonstrated experience using AI tools to assist in the creative production process.

For a South African professional looking to transition into a global remote role, this position represents a high-tier opportunity within the digital marketing sector. Roles of this seniority, particularly those requiring multilingual proficiency and AI integration, often command competitive packages in the international market, typically ranging between R1.2 million to R1.8 million annually, depending on the specific location and tax residency status. As a remote employee for a European-based company, you would benefit from a broader exposure to global consumer trends, which is a significant career accelerator for anyone looking to move into creative leadership or digital consultancy roles in the future.

• 8+ years of experience in brand, social creative, content strategy, or similar roles.
• Strong experience with short-form content production.
• Solid understanding of platforms like Meta, YouTube, and TikTok.
• Proven ability to turn brand ideas into effective ads and social content.
• Data-informed mindset with strong creative judgment.
• Experience briefing creators and creative production.
• Hands-on experience using AI tools for creative production or iteration.
• Fluent English and German skills at minimum C1 level.
• Experience scaling creator-led or UGC content strategies.