Marketing Manager / Marketing Lead, Global B2B

This is an exciting opportunity for a seasoned B2B marketing professional to step into a pivotal, newly created role with significant strategic influence. An established and well-respected international organisation, celebrating approximately 30 years in operation, is embarking on an ambitious global growth trajectory following a recent management buyout. They are seeking a dynamic Marketing Manager or Marketing Lead to spearhead their marketing function and play a crucial part in shaping their future.

Reporting directly to the Chief Executive Officer and collaborating closely with the senior leadership team and the Board, this position offers a unique blend of strategic oversight and hands-on execution. It's a chance to move beyond traditional campaign management and truly own and develop a marketing strategy that directly aligns with overarching business objectives. The successful candidate will be instrumental in elevating the company's international presence and driving tangible business development outcomes through innovative marketing initiatives.

What the role entails

The core of this role involves crafting and implementing a comprehensive marketing strategy designed to support the company's global expansion plans. You will act as a key advisor, providing expert marketing counsel to the CEO, Board, and senior leadership. A significant aspect of your responsibilities will be to enhance the organisation's brand positioning and external profile in the global marketplace.

Key duties will include:

• Developing and executing a holistic marketing strategy to achieve business goals.
• Providing strategic marketing guidance and support to executive leadership.
• Strengthening the company’s brand perception and public visibility.
• Spearheading the marketing efforts for new service launches and market entries.
• Formulating and implementing digital, social media, content, public relations, and broader communications strategies.
• Collaborating with business leaders to translate marketing activities into concrete business opportunities.
• Championing the brand's identity and messaging across all international touchpoints.
• Identifying and capitalising on opportunities to increase market and client engagement.
• Managing and directing external agencies and specialist partners.
• Establishing metrics to measure marketing effectiveness and return on investment.
• Leading and developing existing marketing resources, while contributing to the growth of the marketing department as the company scales.

What they are looking for

The ideal candidate will possess a robust background in B2B marketing, typically with five to ten years of relevant experience. A strong preference will be given to individuals who have operated within challenging and sophisticated environments such as professional services, executive search or recruitment, financial services, private markets, consulting, or other international B2B sectors.

Essential qualities and experience include:

• A proven track record in B2B marketing.
• Substantial experience, between 5 and 10 years, in a similar capacity.
• Demonstrated experience within professional services, executive search/recruitment, financial services, private markets, consulting, or a comparable international B2B arena.
• A highly strategic mindset, coupled with a proactive and hands-on approach to implementation.
• The ability to contribute fresh ideas and offer constructive feedback to senior management.
• An entrepreneurial spirit, a keen sense of curiosity, and strong commercial acumen.

This role is based in Munich and offers a fantastic platform for a marketing leader to make a significant impact within a growing international business. With around 80 employees spread across eight global offices, the organisation provides a dynamic and collaborative environment for professional advancement. While specific remuneration is not detailed, B2B Marketing Manager roles in Germany and across Europe can vary widely, often commanding competitive packages reflecting the strategic importance and responsibility of the position. Such roles typically offer clear pathways for career progression within an expanding global enterprise.

• 5–10 years of relevant B2B marketing experience
• Experience gained within professional services, executive search/recruitment, financial services, private markets, consulting, or another international B2B environment
• Strong strategic thinking combined with the willingness to execute
• Ability to contribute your own ideas and constructively challenge senior leaders
• Entrepreneurial, curious, and commercially aware