SEO Specialist

TransPerfect is currently seeking a strategic and data-driven SEO Specialist to join their digital department on a freelance basis. This is an exciting opportunity for a professional with a flair for global market expansion to work with a prominent leader in the language services and localisation sector. In this role, you will assist international brands in strengthening their digital footprint specifically within the German market, ensuring their content and technical frameworks are optimised for both traditional search engines and the evolving landscape of AI-powered platforms.

About the role

As an SEO Specialist with TransPerfect, you will be tasked with enhancing digital visibility for a diverse portfolio of global clients. Because the focus is on German market penetration, the position requires a unique blend of technical SEO expertise and native-level linguistic proficiency. You will not only be responsible for keeping established websites performant but also for guiding brands as they navigate the complexities of international search algorithms and AI-driven content consumption.

This remote freelance position offers flexibility, making it an ideal arrangement for a skilled contractor who thrives in a project-based environment. You will be expected to serve as a consultant, providing actionable insights that translate complex data into measurable business growth for clients entering or scaling within German-speaking territories.

The core of this role involves rigorous technical analysis and strategic content development. Your daily responsibilities will shift depending on client needs, but generally, you will be involved in the following:

• Conducting comprehensive technical SEO audits to identify and rectify performance bottlenecks.
• Performing detailed reviews of core web vitals, hreflang implementation, and canonical tags to ensure optimal search indexing.
• Developing and executing content strategies tailored to the nuance of the German search landscape.
• Engaging in technical consulting to improve overall site architecture and search engine crawlability.
• Managing AI-focused projects, including AI prompt development and audits related to Large Language Model (LLM) visibility.
• Utilising advanced website crawl tools to run deep diagnostics and performance reporting.

What they're looking for

To succeed in this role, you must be comfortable working at the intersection of technical engineering and linguistics. TransPerfect is looking for someone who stays ahead of industry trends, particularly those related to the "AI search" revolution.

Key requirements for applicants include:

• Native proficiency in German, with high-level fluency in English to effectively collaborate with the broader global team.
• A strong foundation in both technical and on-page SEO principles.
• Demonstrable experience with international SEO strategies, particularly those involving localisation and cross-border digital expansion.
• A forward-thinking approach to AI search, LLMs, and modern prompt engineering.
• Advanced proficiency with industry-standard SEO toolsets, such as Ahrefs, Semrush, Google Search Console, and Screaming Frog.

For South African SEO professionals, a freelance role with a global organisation like TransPerfect can be a lucrative way to diversify your portfolio. While salary for freelance contracts is typically determined by your hourly or project-based rate, niche SEO roles requiring multilingual capabilities often command a premium in the market. As AI continues to shift the goalposts for search visibility, gaining experience in "LLM Visibility" and prompt engineering is currently one of the most effective ways to increase your long-term earning potential in the digital marketing sector.

• Native proficiency of German, fluent English
• Strong technical and on-page SEO knowledge
• Experience with international SEO and localisation
• Familiarity with AI search, LLMs, and prompt engineering
• Proficiency with SEO tools such as Screaming Frog, Google Search Console, Ahrefs, Semrush, or similar