Growth Strategist

Are you an ambitious, client-facing professional eager to make a significant impact in a fast-paced, high-growth startup environment? Lyric, a leader in enterprise AI solutions for supply chains, is seeking dynamic Growth Strategists to drive its go-to-market initiatives. This role offers a unique opportunity for driven individuals, whether early in their career or post-MBA, to gain invaluable experience in enterprise sales and technology.

About the Role

This is not your typical business development position. As a Growth Strategist at Lyric, you will be at the forefront of the company's client acquisition efforts, acting as the primary point of contact for potential new business. You will be deeply integrated with senior sales leadership and various internal teams, gaining hands-on experience in the complex world of enterprise go-to-market strategies. The ideal candidate possesses a strong sense of ownership, a relentless curiosity, and a drive to learn and excel in a challenging, yet rewarding, environment. This position is specifically designed for those looking to pivot into the thriving enterprise AI technology sector, bringing with them a passion for problem-solving and a capacity to rapidly acquire new domain knowledge.

Your responsibilities will be diverse and instrumental in shaping Lyric's growth trajectory. A core part of your role will involve meticulous research and identification of prospective new client accounts within targeted industries. You'll engage in proactive outbound prospecting, utilising a multi-channel approach that includes email campaigns, direct phone outreach, professional networking platforms like LinkedIn, and industry events.

To accelerate your understanding and selling capabilities, you will have the opportunity to shadow experienced Account Executives (AEs) and go-to-market leaders during client meetings and product demonstrations. This immersive experience will build your domain fluency and hone your sales acumen. You'll also play a crucial role in supporting active deal pursuits by assisting with the preparation of sales collateral, including demo environments, responses to Requests for Proposals (RFPs), and other essential opportunity materials.

Beyond direct client engagement, you will contribute to broader strategic marketing and sales activities. This includes conducting in-depth market research, gathering competitive intelligence to inform strategy, offering support for events, and collaborating on content development. Critically, you will be expected to develop a well-informed perspective on target accounts and industries, thereby sharpening the collective strategic approach of the Lyric team.

What They're Looking For

Lyric is searching for individuals with exceptional communication skills – those who are polished, articulate, and genuinely comfortable engaging with clients in professional settings. A high degree of personal agency is paramount; you must be someone who takes initiative, sees tasks through to completion, and doesn't require constant direction.

Intellectual curiosity is a key trait, coupled with a strong desire to learn the intricacies of supply chain management, enterprise AI technology, and the nuances of enterprise sales. You should possess strong research capabilities, able to quickly synthesise complex information and present it in a clear, concise, and compelling manner. Resourcefulness with technology and tools is also highly valued – you should be the type of individual who proactively identifies efficient workflows and leverages technology to maximise productivity.

Furthermore, a collaborative and team-oriented mindset is essential. You should be comfortable operating effectively within a fast-moving, sometimes ambiguous, start-up environment where adaptability and a willingness to work together towards common goals are crucial for success. While prior experience in enterprise AI or supply chain is not a prerequisite, the aptitude and commitment to rapidly learn these domains are critical.

In South Africa, roles involving strategic client engagement and business development within the technology sector can offer a promising career path. Entry-level positions often start with a base salary in the range of R250,000 to R400,000 per annum, with potential for significant bonuses and commission based on performance. As individuals gain experience and demonstrate success, particularly in enterprise software sales or AI solutions, earning potential can increase substantially, often exceeding R600,000 to R1,000,000+ per annum including variable compensation. Common employers in this space include established multinational tech companies with local presences, as well as a growing number of innovative local and international startups focusing on cloud, AI, and data analytics. Career progression typically involves moving from a Growth Strategist or Junior AE role into Senior AE, Sales Management, or specialised roles within a larger account management or strategic partnerships function.

• Early career (2+ years of professional experience) or post-MBA candidate looking to pivot into enterprise AI technology
• Exceptional communicator; polished, articulate, and comfortable in client-facing settings
• High agency: you take ownership, follow through, and don’t wait to be told what to do
• Intellectually curious with a hunger to learn about supply chain, technology, and enterprise sales
• Strong researcher; you can quickly synthesize complex information and present it clearly
• Resourceful with tools and technology. You're the kind of person who finds the right shortcut or AI-powered workflow to 10x your output before anyone asks you to
• Collaborative and team-oriented; comfortable in a fast-moving, ambiguous environment