Digital Marketing Platform Specialist

Liberty is seeking a Digital Marketing Platform Specialist to join their team in Johannesburg. This role is central to developing and executing sophisticated digital marketing strategies that enhance the company's brand presence and product promotion across various channels. The specialist will be instrumental in leveraging digital marketing platforms to drive targeted advertising, personalise customer experiences, and foster interactivity for Liberty's diverse portfolio of offerings.

About the Role

As the Digital Marketing Platform Specialist, you will be at the forefront of Liberty's digital marketing initiatives. Your primary focus will be on designing, implementing, and overseeing comprehensive digital marketing plans. These plans will aim to showcase Liberty's products and services to both existing and potential clients, establishing the company as a thought leader in the digital and interactive marketing space. A key aspect of this position involves harnessing the power of digital marketing platforms to achieve specific objectives, including precise audience targeting, personalised content delivery, and increased customer engagement. This is an opportunity to contribute significantly to Liberty's strategic goals by driving innovation and best practices in digital marketing.

The responsibilities for this role are multifaceted, requiring a blend of strategic thinking and hands-on execution. You will be tasked with:

• Developing and implementing innovative digital marketing strategies aligned with Liberty's brand and business objectives.
• Managing and optimising the performance of digital marketing platforms to ensure maximum reach and impact.
• Crafting targeted advertising campaigns that resonate with specific customer segments.
• Implementing personalisation techniques to create tailored user experiences across digital touchpoints.
• Driving initiatives that increase interactivity and engagement with Liberty's brand and offerings.
• Collaborating with various internal teams to ensure a cohesive and effective digital marketing presence.
• Staying abreast of emerging digital marketing trends and technologies to maintain a competitive edge.
• Contributing to the development and execution of digital marketing best practices across the organisation.

What They're Looking For

Liberty is looking for a candidate with a strong foundation in digital marketing and significant experience in managing complex digital platforms and transformation projects. A relevant first degree in Commerce or Marketing is required.

Key experience and competencies include:

• A minimum of 5-7 years of experience in areas such as Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Demonstrated success in managing large-scale website migrations or digital platform transformation programmes.
• Proven ability to lead the migration and consolidation of multiple websites onto a centralised platform.
• Extensive experience with Content Management Systems (CMS), including the development of governance frameworks, toolkits, standards, and guardrails.
• Experience managing "lift-and-shift" platform migration projects, encompassing programme governance, risk management, dependency tracking, budget oversight, and executive reporting.
• Proficiency in managing diverse stakeholder groups within complex organisational structures.
• Experience coordinating cross-functional teams, including IT, digital marketing, content creators, UX designers, and business representatives.
• Previous roles such as Webmaster, Digital Platform Manager, Digital Product Owner, or experience within a web governance environment would be highly advantageous.

In terms of behavioural competencies, candidates should demonstrate self-confidence, a drive for expertise, adaptability to change, creativity, strong interpersonal skills, task management efficiency, the ability to meet deadlines, goal orientation, composure under pressure, a proactive approach, teamwork, and a positive outlook. Technical proficiencies should include understanding brand and product activations, creating effective branded experiences, data-driven digital marketing, developing marketing insights, digital analytics and reporting, digital media and advertising, measuring marketing and communication effectiveness, social media management, and target audience engagement. A solid understanding of the financial services sector is also essential.

In South Africa, roles like this often attract a competitive salary, depending on the candidate's experience level and the specific responsibilities. Employers for such positions typically include large financial institutions, established corporations, and digital agencies. Career progression might involve moving into broader digital strategy roles, leadership positions within marketing departments, or specialising further in areas like marketing technology or data analytics.

• First Degree in Business Commerce, Marketing

Experience Required

• 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Proven experience managing large-scale website migration or digital platform transformation programmes.
• Experience leading the migration and consolidation of multiple websites onto a centralized platform.
• Strong Content Management System (CMS) experience.
• Demonstrated experience developing CMS governance frameworks, toolkits, standards, and guardrails.
• Experience delivering "lift-and-shift" platform migration projects, managing programme governance, risks, dependencies, budgets, and executive reporting and managing multiple stakeholder groups across complex organisational environments.
• Experience coordinating cross-functional teams, including technology, digital, content, UX, and business stakeholders.
• Previous experience as a Webmaster, Digital Platform Manager, Digital Product Owner, or within a web governance environment would be advantageous.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Managing Tasks
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Brand and Product Activations
• Creating Effective Branded Experiences
• Data Driven Digital Marketing
• Developing Marketing Insights
• Digital Analytics and Reporting
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services